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The Journal

Guides, bottle picks, and whisky knowledge

Explore practical whisky guides, recommendation articles, and flavour-led content designed to help you choose better bottles with more confidence.

Priority reads right now: popular whiskey brands, non-peated whisky, expensive whiskey, and bourbon vs whiskey.

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The Most Popular Whiskey Brands in the World

whisky guide

The Most Popular Whiskey Brands in the World

A data-led guide to the most popular whiskey brands in the world, ranked by global case sales, with a clear answer on which brand actually sells the most and why Indian whisky dominates the list.

2026-04-278 min read
The Most Popular Whiskey Brands in the World

whisky guide

The Most Popular Whiskey Brands in the World

A data-led guide to the most popular whiskey brands in the world, ranked by global case sales, with a clear answer on which brand actually sells the most and why Indian whisky dominates the list.

2026-04-278 min read
The best non-smoky, non-peated Scotch whisky brands

flavour guide

The best non-smoky, non-peated Scotch whisky brands

A practical guide to non-peated Scotch and whisky brands for people who want fruit, sweetness, spice, and balance without peat smoke.

2026-04-106 min read
Most Expensive Whiskey in the World

buying guide

Most Expensive Whiskey in the World

The most expensive whiskey in the world is usually a rare auction bottle rather than a normal retail release. This guide explains the current record, the bottles that dominate ultra-luxury whisky, and what actually makes them so expensive.

2026-04-238 min read
Bourbon vs Whiskey: What's the Difference, and Is All American Whiskey Bourbon?

flavour guide

Bourbon vs Whiskey: What's the Difference, and Is All American Whiskey Bourbon?

Bourbon is one type of American whiskey, made under strict US rules: at least 51% corn, new charred oak and nothing added. Here is how it differs from whiskey in general, and from rye, Tennessee, corn and American single malt.

2026-04-206 min read
How to Use a Whiskey Smoker, Step by Step

flavour guide

How to Use a Whiskey Smoker, Step by Step

How to use a whiskey smoker, written from my own first sessions with the Aged & Charred Smoke Lid Kit: the steps, how much wood, how long to smoke for, what it does to the taste, and the mistakes I made first time.

2026-10-039 min read
Lightly Peated Whisky: Gentle Smoky Bottles to Try First

buying guide

Lightly Peated Whisky: Gentle Smoky Bottles to Try First

A short ladder of lightly peated whiskies for people who are curious about smoke but wary of it, from Johnnie Walker Black Label and Highland Park 12 up to Talisker, Bowmore and Caol Ila. We say clearly which ones we have tasted.

2026-09-309 min read
Peated vs Unpeated Whisky: What's the Difference?

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Peated vs Unpeated Whisky: What's the Difference?

Peated whisky is made from malted barley dried over a peat fire, which adds smoky flavours. Unpeated whisky skips that step. This guide explains what the smoke tastes like, what PPM measures, and how to tell which is which before you buy.

2026-09-307 min read
The 10 Best Irish Whiskeys in 2026, for Every Budget

buying guide

The 10 Best Irish Whiskeys in 2026, for Every Budget

Our pick of the ten best Irish whiskeys you can actually buy, covering every style and budget, from a £26 Jameson to Midleton Very Rare, plus a guide to the main Irish whiskey brands.

2026-09-2611 min read
Bourbon Gifts for Men in 2026: The Ones He'll Actually Use

gift guide

Bourbon Gifts for Men in 2026: The Ones He'll Actually Use

Bourbon gifts for men that get used rather than stored in a cupboard, from a good bottle and proper glasses to Old Fashioned kits, cocktail smokers and bar gifts, organised by budget.

2026-09-268 min read
Is Balvenie Peated? The Core Range Explained

flavour guide

Is Balvenie Peated? The Core Range Explained

Balvenie's familiar core bottles are honeyed and fruit-led rather than smoky, but The Week of Peat is a deliberately peated exception.

2026-09-243 min read
Is Bunnahabhain Peated? The Core Range Explained

flavour guide

Is Bunnahabhain Peated? The Core Range Explained

Bunnahabhain is unusual on Islay because its familiar core style is unpeated, although the distillery also makes clearly labelled peated releases.

2026-09-243 min read
Is Johnnie Walker Peated? The Labels Explained

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Is Johnnie Walker Peated? The Labels Explained

Johnnie Walker cannot be labelled simply peated or unpeated because each blend uses a different balance, from gentle background smoke to smoky Double Black.

2026-09-243 min read
Is Aberlour Peated? The Straight Answer

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Is Aberlour Peated? The Straight Answer

Aberlour's core single malts are unpeated. Their richness comes mainly from Speyside spirit and cask maturation, especially sherry-seasoned oak, rather than peat smoke.

2026-08-064 min read
Is Glenmorangie Peated? The Core Range Explained

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Is Glenmorangie Peated? The Core Range Explained

Glenmorangie's core range is unpeated and known for citrus, vanilla and floral fruit rather than peat smoke, although unusual historic releases mean the bottle still matters.

2026-08-063 min read
Jack Daniel's Percentage - What ABV Is Jack Daniel's?

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Jack Daniel's Percentage - What ABV Is Jack Daniel's?

Standard Jack Daniel's Old No. 7 is 40% ABV (80 proof). Here is the alcohol percentage of every bottle in the range, what proof means, and why the number matters when you pour.

2026-06-147 min read
Best Whiskey Smoker Kits: Which One Should You Actually Buy?

buying guide

Best Whiskey Smoker Kits: Which One Should You Actually Buy?

Which whiskey smoker kit should you buy? We compare torch, electric and barrel smokers on design, what's in the box, price and owner feedback, then tell you which one we'd choose.

2026-06-148 min read
Whisky Gifts for Men - The Best Bottles, Sets and Accessories

gift guide

Whisky Gifts for Men - The Best Bottles, Sets and Accessories

The best whisky gifts for men, from crowd-pleasing single malts and smoky Islay bottles to engraved glasses, tasting sets and accessories, organised by budget and the kind of drinker you are buying for.

2026-06-148 min read
Whisky or Whiskey? Which Spelling Is Correct, and Why

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Whisky or Whiskey? Which Spelling Is Correct, and Why

Both spellings are correct. Whisky is used in Scotland, Wales, Canada, Japan and India; whiskey in Ireland and most of the US. Here is what real labels say, the exceptions, and the surprising history behind the extra e.

2026-06-145 min read
The Best Single Malt Whisky Bottles

buying guide

The Best Single Malt Whisky Bottles

A practical guide to the best single malt whisky bottles by style — from approachable Speyside and Highland malts to heavily peated Islay expressions and beyond Scotland.

2026-05-187 min read
5 Whisky Cocktails You Can Make Today

cocktail guide

5 Whisky Cocktails You Can Make Today

From an Old Fashioned to a Whisky Sour, these are five easy whisky cocktails you can make today with simple ingredients, clear ratios and practical bottle choices for bourbon, rye and Scotch.

2026-04-227 min read
What Is Irish Whiskey?

knowledge

What Is Irish Whiskey?

Irish whiskey is a broad category of whiskey made on the island of Ireland, known for its smooth style, varied mash bills and approachable character. This guide explains what Irish whiskey is, what it is made from, how to drink it, what to mix with it, and why names like Bushmills still matter.

2026-04-219 min read
Does Whisky Go Off?

whisky knowledge

Does Whisky Go Off?

A clear guide to whether whisky goes off, how long an opened bottle lasts, and how to store it properly so it still tastes its best.

2026-04-188 min read
What Whisky Glass Should I Use? Glencairn, Tumbler, Copita and More

whisky knowledge

What Whisky Glass Should I Use? Glencairn, Tumbler, Copita and More

The right whisky glass depends on how you drink. This guide compares the Glencairn, copita, NEAT glass and tumbler, explains what shape actually does, and tells you which one to buy first.

2026-04-186 min read
Different Ways to Enjoy Whisky

flavour guide

Different Ways to Enjoy Whisky

A beginner-friendly guide to different ways to enjoy whisky, from cocktails and ice to neat pours, with simple tips to help you find what suits your palate.

2026-04-136 min read
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