The Journal
Guides, bottle picks, and whisky knowledge
Explore practical whisky guides, recommendation articles, and flavour-led content designed to help you choose better bottles with more confidence.
Priority reads right now: popular whiskey brands, non-peated whisky, expensive whiskey, and bourbon vs whiskey.
whisky guide
The Most Popular Whiskey Brands in the World
A data-led guide to the most popular whiskey brands in the world, ranked by global case sales, with a clear answer on which brand actually sells the most and why Indian whisky dominates the list.
whisky guide
The Most Popular Whiskey Brands in the World
A data-led guide to the most popular whiskey brands in the world, ranked by global case sales, with a clear answer on which brand actually sells the most and why Indian whisky dominates the list.
flavour guide
The best non-smoky, non-peated whisky brands
A practical guide to whisky brands for people who want fruit, sweetness, spice, and balance without peat smoke.
buying guide
Most Expensive Whiskey in the World
The most expensive whiskey in the world is usually a rare auction bottle rather than a normal retail release. This guide explains the current record, the bottles that dominate ultra-luxury whisky, and what actually makes them so expensive.
flavour guide
Bourbon vs Whiskey - What Is the Difference?
Bourbon is a specific type of American whiskey made under strict legal rules, while whiskey is the broader category. Here is the clear difference, why it matters, and how it helps you buy better.
flavour guide
Jack Daniel's Percentage - What ABV Is Jack Daniel's?
Standard Jack Daniel's Old No. 7 is 40% ABV (80 proof). Here is the alcohol percentage of every bottle in the range, what proof means, and why the number matters when you pour.
buying guide
Whiskey Smoker Kit - How They Work and the Best Kit to Buy
A whiskey smoker kit infuses your drink with real wood smoke for a smoked Old Fashioned at home. Here is how they work, how to use one step by step, and the best kit to buy.
gift guide
Whisky Gifts for Men - The Best Bottles, Sets and Accessories
The best whisky gifts for men, from crowd-pleasing single malts and smoky Islay bottles to engraved glasses, tasting sets and accessories, organised by budget and the kind of drinker you are buying for.
flavour guide
Whisky vs Whiskey - Which Spelling Is Correct?
Both spellings are correct. Whisky (no e) is used in Scotland, Canada and Japan, while whiskey (with an e) is used in Ireland and the United States. Here is why the difference exists and which one to use.
buying guide
The Best Single Malt Whisky Bottles
A practical guide to the best single malt whisky bottles by style — from approachable Speyside and Highland malts to heavily peated Islay expressions and beyond Scotland.
cocktail guide
5 Whisky Cocktails You Can Make Today
From an Old Fashioned to a Whisky Sour, these are five easy whisky cocktails you can make today with simple ingredients, clear ratios and practical bottle choices for bourbon, rye and Scotch.
knowledge
What Is Irish Whiskey?
Irish whiskey is a broad category of whiskey made on the island of Ireland, known for its smooth style, varied mash bills and approachable character. This guide explains what Irish whiskey is, what it is made from, how to drink it, what to mix with it, and why names like Bushmills still matter.
whisky knowledge
Does Whisky Go Off?
A clear guide to whether whisky goes off, how long an opened bottle lasts, and how to store it properly so it still tastes its best.
whisky knowledge
What Whisky Glass Should I Use?
Choosing the right whisky glass changes how aroma, flavour and texture come across. This guide explains when to use a Glencairn, tumbler, copita, whisky glass set, personalised whisky glass and engraved whisky glass.
flavour guide
Different Ways to Enjoy Whisky
A beginner-friendly guide to different ways to enjoy whisky, from cocktails and ice to neat pours, with simple tips to help you find what suits your palate.