Privacy Policy

Who we are

For the Love of Whisky is operated by For the Love of Whisky. If you have any questions about this Privacy Policy or how your information is handled, you can contact us at hello@for-the-love-of-whisky.com.

The information we collect

We may collect and process the following information:

• Contact information you provide, such as your name and email address, for example if you contact us or subscribe to a newsletter.
• Technical and usage information, such as IP address, browser type, device information, pages viewed, referral source, and general site interaction data.
• Cookie and similar technology data, where used.
• Any other information you choose to send to us.

How we use your information

We may use your information to:

• operate, maintain, and improve the site;
• respond to enquiries or messages;
• send newsletters or updates where you have signed up to receive them;
• understand how visitors use the site and improve content, design, and performance;
• monitor affiliate link performance and site analytics;
• comply with legal obligations and protect the site against misuse.

Lawful bases

Where UK data protection law applies, we rely on one or more of the following lawful bases:

• Consent, for example where you choose to subscribe to emails or accept optional cookies.
• Legitimate interests, for example to run and improve the site, analyse performance, secure the site, and understand how content is used.
• Legal obligation, where we need to retain or disclose information to comply with the law.

Affiliate links, tracking, and commissions

Some pages on this site may contain affiliate links. This means that if you click through and make a purchase, we may earn a commission. This does not usually affect the price you pay.

Affiliate partners or networks may use cookies, tracking links, pixels, or similar technologies to recognise that you arrived from this site, attribute a referral, and measure whether a purchase or other action took place. This may involve collecting information such as your IP address, device or browser information, referral URL, pages viewed, and timestamps associated with your visit or click.

Affiliate relationships do not determine the honesty of any opinion expressed. Recommendations, guides, and editorial content are intended to reflect genuine views and judgement.

Cookies and similar technologies

This site may use cookies, pixels, tags, scripts, and similar technologies to make the site work, remember preferences, understand site traffic, measure content performance, and support analytics and affiliate reporting.

These technologies may collect information such as your IP address, browser type, device identifiers, approximate location, referral source, pages viewed, time spent on pages, and interactions with content or links.

Some cookies are essential for the site to function. Others, including analytics, advertising, or affiliate tracking cookies, are optional and may only be used where required consent has been obtained.

You can control cookies through your browser settings and, where applicable, through the cookie banner or preferences tool on the site. Disabling some cookies may affect how parts of the site work.

How personal data is collected and processed

We collect personal data in a few different ways:

• directly from you, for example when you contact us, subscribe to updates, or otherwise provide information voluntarily;
• automatically when you use the site, through server logs, cookies, analytics tools, affiliate links, and similar technologies;
• from third parties, where relevant, such as analytics providers, newsletter platforms, hosting services, or affiliate networks.

We process personal data to operate and improve the site, communicate with you, understand audience behaviour, measure the effectiveness of content and affiliate activity, maintain security, prevent misuse, and comply with legal obligations.

Processing may include collecting, recording, organising, storing, analysing, using, sharing where necessary with service providers, and deleting or anonymising information when it is no longer needed.

Who we share information with

We may share information with trusted third-party service providers where necessary to operate the site, such as:

• website hosting providers;
• analytics providers;
• email newsletter providers;
• affiliate network or ecommerce partners;
• professional advisers or authorities where legally required.

We do not sell your personal information.

External links

This site may link to third-party websites, including retailers and affiliate partners. Once you leave this site, their own privacy policies and terms will apply. We are not responsible for the privacy practices or content of third-party websites.

How long we keep information

We keep personal information only for as long as necessary for the purposes for which it was collected, including legal, accounting, security, and operational purposes.

If you contact us, we may retain correspondence for a reasonable period to manage the enquiry and keep appropriate records. If you subscribe to emails, we will retain your details until you unsubscribe or ask us to delete them, unless we need to keep them for legal reasons.

Your rights

Depending on the circumstances, you may have the right to request access to your personal information, request correction, request deletion, object to or restrict certain processing, withdraw consent where processing is based on consent, and request portability where applicable.

To exercise any of these rights, contact hello@for-the-love-of-whisky.com.

Complaints

If you are unhappy with how your information has been handled, please contact us first so we can try to resolve the issue. You may also have the right to complain to the Information Commissioner's Office in the UK.

International transfers

Some service providers may process information outside the UK. Where this happens, reasonable steps will be taken to ensure appropriate safeguards are in place where required by law.

Security

We take reasonable technical and organisational measures to protect personal information. However, no method of transmission over the internet or method of storage is completely secure.

Children

This site is not intended for children under the age of 18, and we do not knowingly collect personal information from children.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised date shown above.

Contact

If you have any questions about this Privacy Policy, contact: hello@for-the-love-of-whisky.com